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Country
United States social media statistics
U.S. national, demographic and state data, with selected platform findings kept in their own survey context.
Dataset
U.S. social-network use dataset
75 estimates covering demographic groups and all states plus D.C. November 2023; internet users aged 15+, standard errors and permitted downloads.
Research
The U.S. platform age gap, in three comparisons
Instagram, Reddit and YouTube: younger and older U.S. adults in Pew’s 2025 survey. Exact inputs and percentage-point calculations.
Platform
Instagram statistics
Half of U.S. adults said they ever used Instagram in Pew Research Center's 2025 survey. This is an adoption estimate for adults in the United States, not Instagram's worldwide monthly active user count.
Platform
YouTube statistics
84% of U.S. adults said they ever used YouTube in Pew Research Center's 2025 survey. 'Ever use' includes occasional users and is not a measure of watch time, paid subscriptions, or daily activity.
Platform
Reddit statistics
26% of U.S. adults said they ever used Reddit in Pew Research Center's 2025 survey. The estimate concerns people in a survey population; it is separate from Reddit's company-reported daily active uniques.
Platform
Facebook statistics
71% of U.S. adults said they ever used Facebook in Pew Research Center’s 2025 survey. The estimate describes self-reported adoption among adults, not daily activity or Facebook’s worldwide audience.
Platform
TikTok statistics
37% of U.S. adults said they ever used TikTok in Pew Research Center’s 2025 survey. This is an adult adoption estimate for the United States, not a measure of teenagers, viewing time or worldwide active users.
Country
Denmark social media participation
Social-network participation by age, with a 2023–2025 series and source flags.
Country
Germany social media participation
Social-network participation by age, with a 2023–2025 series and source flags.
Country
France social media participation
Social-network participation by age, with a 2023–2025 series and source flags.
Country
Ireland social media participation
Social-network participation by age, with a 2023–2025 series and source flags.
Dataset
European social-network participation
28 geographies, 7 age groups and 3 years. Source definitions and permitted CSV downloads.
Topic
Social media use by age
Compare age groups within the same survey and population.
Topic
Understanding social media user counts
Why active users, survey adoption and advertising reach answer different questions.
Research
The age gap in European social-network participation
A reproducible comparison of EU individuals aged 16–24 and 65–74 in 2025.
Tool
U.S. social-network use explorer
Explore U.S. social-network use among internet users aged 15 and older.
Platform
Pinterest statistics
Pinterest reported 640 million monthly active users worldwide at 30 June 2026. This is a 30-day activity measure based on authenticated accounts, measured at quarter end.
Platform
Snapchat statistics
Snapchat averaged 493 million daily active users worldwide during Q2 2026, according to Snap. The number averages qualifying daily activity across April–June; it is not the total number who used Snapchat at least once that quarter.
Country data
Austria participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Belgium participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Bulgaria participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Croatia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Cyprus participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Czechia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Estonia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Finland participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Greece participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Hungary participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Italy participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Latvia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Lithuania participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Luxembourg participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Malta participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Netherlands participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Poland participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Portugal participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Romania participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Slovakia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Slovenia participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Spain participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Country data
Sweden participation data
Explore social-network participation by year and age. Source: Eurostat, 2023–2025.
Guide
Understanding social media growth
Read changes over time without mixing metrics, populations or survey methods.
Guide
How to cite a social media statistic
Copy a complete citation and keep the definition, data period and original source with the claim.
Tool
European social-network participation explorer
Compare EU countries and age groups in the separate Eurostat collection.
Topic
U.S. adult social-media frequency
NCI’s 2024 survey of U.S. adults: Almost everyday and four other response categories, with the denominator preserved.
Dataset
U.S. adult social-media frequency dataset
Five national response categories, reproducible standard errors, missingness and attributed aggregate CSV.
Topic
Teen social media use
CDC’s 2025 U.S. high-school hourly-use measure, source confidence intervals and matching 2023 comparison.
Topic
Time spent on social media
Gallup’s 2023 reported time among U.S. ages 13–19, with selected-platform scope and measurement limits.
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