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SocialUsage analysis of Pew Research Center · 2025 data

The U.S. platform age gap, in three comparisons

Instagram, Reddit and YouTube show different adoption gaps between younger and older U.S. adults. Compare the same age groups within one survey, then follow the calculation back to its source.

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Descriptive differences between groups, not change over time or a significance test. Analysis published October 1, 2026.

Instagram: two age groups, one questionU.S. adults · Ever use · 2025

Source: Pew Research Center, Social Media Fact Sheet. Fieldwork February 5–June 18, 2025. All U.S. adults in each age group, including non-internet users.

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Instagram · U.S. adults in each age band · 2025
Age groupEver use (%)
18–2980
65+19

SocialUsage calculation: 80 − 19 = 61 percentage points, using the source's rounded published estimates. This is a group comparison, not evidence that age causes use.

Pew Research Center bears no responsibility for the analyses or interpretations of the data presented here. The opinions expressed herein, including any implications for policy, are those of the author and not of Pew Research Center.

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Each report names its source observations, denominator, data period and exact calculation. Stored derivations are checked against the input values at build time. A change to an input requires a new review.

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Explore our European analysis

A separate Eurostat report compares social-network participation among EU individuals aged 16–24 and 65–74 in 2025. That survey uses a different population and activity window from the U.S. collections.

The age gap in European social-network participation →