Country profile · Eurostat
Social media use in Germany
Participation in social networks among people aged 16–74.
Data through 2025
of people aged 16–74 in Germany participated in social networks in 2025.
All individuals aged 16–74 · Private-purpose activity in the last three months
Source: Eurostat, isoc_ci_ac_i · I_IUSNET / PC_IND / IND_TOTAL / DE / 2025.
Participation by age
Compare people in six age groups, using the same activity measure and reference year.
Source: Eurostat, isoc_ci_ac_i, Germany, 2025. Percent of all individuals in each age band; private-purpose participation in the last three months.
View the age-group data table
| Age group | Participation | Source note |
|---|---|---|
| 16–24 | 85.4% | None supplied |
| 25–34 | 80.8% | None supplied |
| 35–44 | 71.6% | None supplied |
| 45–54 | 58.5% | None supplied |
| 55–64 | 42.2% | None supplied |
| 65–74 | 24.6% | None supplied |
Figures are rounded to one decimal. The source API does not supply confidence intervals for this extract.
The historical record
Read the annual observations with their source notes. Missing values stay missing; breaks in measurement are retained.
Explore the 2023–2025 observations
| Year | Participation | Source note |
|---|---|---|
| 2023 | 48.6% | None supplied |
| 2024 | 58.0% | None supplied |
| 2025 | 59.2% | None supplied |
Source: Eurostat, isoc_ci_ac_i, DE, IND_TOTAL, PC_IND.
We do not calculate growth across a break, a missing year or a confidential value. The annual reference year is not a uniform fieldwork date across countries.
About this finding
Definition and survey scope
Individuals who used the internet for private purposes to participate in social networks in the last three months, as a percentage of all individuals in the selected age group.
The activity includes creating a user profile, posting messages or otherwise contributing to social networks. It does not identify specific platforms or count the number of accounts held.
The denominator includes all individuals in the selected age group, including people who have not used the internet. National collection modes, translations and fieldwork periods may vary.
Uncertainty, evidence dates and reuse
No confidence intervals accompany this API extract. Differences are descriptive and do not establish statistical significance.
Reference years: 2023–2025. Retrieved and evidence checked: 1 October 2026 (UTC). Technical checks were assisted; independent human editorial approval has not been recorded. A review date does not change the period measured.
Source: Eurostat, isoc_ci_ac_i (accessed 2026-10-01). Selection and calculations by SocialUsage. Eurostat is not responsible for these changes.
Eurostat reuse policy · Dataset definitions, source lineage and release history
Common questions
Which platforms do people in Germany use?
This indicator measures participation in social networks as an activity. It cannot tell us the audience of Instagram, Reddit or another named platform in Germany. That needs a separate source with a platform-specific question or definition.
Is this a percentage of internet users?
No. The denominator is all individuals in the stated age group, including non-internet users. Using only internet users as the denominator would produce a different measure.
How does this relate to the EU figure?
Eurostat reports 67.3% participation for all EU individuals aged 16–74 in 2025. That is its published EU aggregate, not a simple average of the country percentages. National methods and survey timing can still differ.
Source: Eurostat, EU27_2020 / IND_TOTAL / I_IUSNET / PC_IND.