United States
How Americans use social media.
Two useful perspectives: social-network activity among internet users, and which platforms U.S. adults say they use.
76.4% of U.S. internet users aged 15 and older used online social networks at least occasionally in the prior six months.
United States · Internet users aged 15+ · November 2023
Source: NTIA Internet Use Survey, administered by the U.S. Census Bureau. Standard error: 0.26 percentage points. This is not the share of all residents or all adults.
Explore the differences within the U.S.
NTIA's published table includes all 50 states and Washington, D.C., along with national demographic breakdowns. Each view preserves the internet-user denominator and published standard errors.
Source: NTIA Analyze Table, November 2023. Breakdowns are separate, not cross-tabulations. Age by state is not available in this selected table.
A separate survey · Pew Research Center
Which platforms do U.S. adults use?
Selected 2025 findings from Pew ask adults aged 18+ whether they ever use each platform. This includes adults who do not use the internet. These percentages must not be added to estimate unique users or combined with NTIA's figure above.
Source: Pew Research Center, Social Media Fact Sheet. Fieldwork February 5–June 18, 2025; 5,022 U.S. adults. Selected platforms, not a complete ranking. The chart counts people reporting use, not monthly active accounts.
View chart data & platform sources
| Platform | Share of adults |
|---|---|
| 50% | |
| YouTube | 84% |
| 26% | |
| 71% | |
| TikTok | 37% |
Limited attributed findings; no Pew bulk dataset or chart export is provided. Each brief preserves source and survey method notes. Pew Research Center bears no responsibility for the analyses or interpretations of the data presented here. The opinions expressed herein, including any implications for policy, are those of the author and not of Pew Research Center.
Frequency and time ask different questions
Adult visit frequency uses NCI's 2024 survey of civilian noninstitutionalized adults aged 18+. High-school frequency uses CDC's 2025 school survey, with a matching 2023 comparison. Reported teen time comes from Gallup's 2023 survey of ages 13–19.
Each page keeps its source, question and population together. Frequency cannot be converted into daily hours, and the age ranges do not form one combined age series.
Why are the two surveys kept separate?
NTIA covers internet users aged 15+ and activity over six months. Pew covers all U.S. adults aged 18+ and asks about ever using named platforms. A different percentage can reflect those different definitions and populations. It is not evidence that one survey is wrong or that use changed between the two periods.
Coverage, dates and uncertainty
NTIA data are from November 2023; the source release was published June 6, 2024. The selected Pew findings concern 2025 and were published November 20, 2025. Evidence was checked in 2026, which does not update either survey's reference period.
The 15–24 NTIA band mixes teenagers and adults and cannot stand for “teens.” Its standard errors measure sampling uncertainty, not all survey error. Neither descriptive comparisons nor a chart imply causation or statistical significance.
No U.S. city estimates, state-by-age combinations or comprehensive adult historical series are published in this collection. CDC supplies a narrowly defined two-year high-school frequency comparison, described separately.
This citation covers the NTIA national finding. Cite the individual Pew platform briefs for their separate findings.